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  • The New Chameleons : How to Connect with Consumers Who Defy Categorization
    The New Chameleons : How to Connect with Consumers Who Defy Categorization

    WINNER: NYC Big Book Award 2021 - Marketing & PRConsumers are changing but the marketing categories used to identify them have not.Engage with this new generation of consumers who increasingly take for granted that products and advertising will blend their multiple brand identities rather than market to them as a specific subculture.Male or female, work or play, online or offline. These and other market categories are no longer relevant as modern consumers defy traditional boundaries and identify as members of multiple subcultures.The New Chameleons reveals how to engage with this new generation and how to stand out among the competition.Global consumer behavior expert Michael R. Solomon directs marketers to move beyond their traditional categories and communicate with consumers as individuals rather than as a market segment.He explains how traditional marketing is based on the assumption of boundaries between us and them, the individual and the collective, producer and consumer, work and play, humans vs. computers, and editorial vs. commercial. He then shows how those boundaries are blurring: people identify with members of multiple subcultures; individuals seek collective advice before making a purchase; consumers no longer distinguish between purchases online or in-store; consumer-generated content becomes the norm; gender identity is fluid; gamification strategies turn work into play; and identity marketing becomes more popular.Combining history, data, experience and examples, The New Chameleons is written for every marketer (or reader) who wants to offer products and services that resonate with consumers now and in the future.

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  • Probing the Limits of Categorization : The Bystander in Holocaust History
    Probing the Limits of Categorization : The Bystander in Holocaust History

    Of the three categories that Raul Hilberg developed in his analysis of the Holocaust—perpetrators, victims, and bystanders—it is the last that is the broadest and most difficult to pinpoint.Described by Hilberg as those who were “once a part of this history,” bystanders present unique challenges for those seeking to understand the decisions, attitudes, and self-understanding of historical actors who were neither obviously the instigators nor the targets of Nazi crimes.Combining historiographical, conceptual, and empirical perspectives on the bystander, the case studies in this book provide powerful insights into the complex social processes that accompany state-sponsored genocidal violence.

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  • From Categories to Categorization : Studies in Sociology, Organizations and Strategy at the Crossroads
    From Categories to Categorization : Studies in Sociology, Organizations and Strategy at the Crossroads

    Categorization pervades economic life; products, services, firms and industries are continuously being classified by rivals, clients, experts and critics.A stream of research highlighting the importance of market and product categories for organizations and individuals has grown in importance during the past 40 years.This volume contains ten essays on categorization authored by some of the world’s leading scholars within sociology of markets, organization theory, and strategy research.It opens with revisiting the influential theory of “the categorical imperative”, and moves on to present various accounts of the social processes that form part of categorization and elaboration of their consequences.Together, the different chapters effectively show that categorization is a process, tightly connected to actors involved and their specific acts, the characteristics of the entity being categorized, and the context and timing informing these activities.As such, it complements the earlier cognitive perspectives by discussing the evaluative, social, and political manifestations of categorization.

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  • Exploration and Discovery
    Exploration and Discovery

    The discovery and mapping of the world, its peoples, oceans and continents, are the result of centuries of exploration.This book traces the history of such travel and the pioneers who pushed back the frontiers of the known world.It explains the reasons for their journeys, whether out of scientific curiosity, to create trading opportunities, to spread religious beliefs or for personal gain or glory.With the aid of over 250 illustrations, maps and photographs, this accessible reference work captures all the excitement and spirit of adventure.

    Price: 7.99 £ | Shipping*: 3.99 £
  • Should the categorization of love be abolished?

    The categorization of love should not be abolished, as it can help people understand and navigate their own emotions and relationships. Categorization can provide a framework for discussing and analyzing different types of love, such as romantic love, platonic love, and familial love. It can also help individuals recognize and appreciate the diverse ways in which love can manifest in their lives. However, it is important to recognize that these categories are not rigid and can overlap and evolve over time.

  • How is the categorization of classical works done according to opus and movement?

    The categorization of classical works is done according to opus and movement. The opus number is a way of organizing a composer's works in chronological order, with each opus containing a collection of compositions. The movement, on the other hand, refers to the individual sections within a larger composition, such as a symphony or a sonata. Each movement is typically numbered and has its own distinct musical character and structure. By organizing classical works according to opus and movement, it becomes easier for musicians, scholars, and enthusiasts to reference and study these pieces within the broader context of a composer's body of work.

  • Why do some people find it so difficult to accept that the categorization of humanity into races is incorrect?

    Some people find it difficult to accept that the categorization of humanity into races is incorrect because they have been socialized to believe in the concept of race as a fundamental aspect of human identity. This belief may be deeply ingrained in their cultural, social, and educational experiences, making it challenging to let go of. Additionally, the concept of race has been used to justify discrimination, oppression, and inequality, and some individuals may resist letting go of this categorization because it challenges their worldview and may require them to confront uncomfortable truths about the history and impact of racism. Lastly, the idea of race has been used to create a sense of belonging and identity for some people, and letting go of this categorization may feel like a loss of identity or community.

  • Why do humans enjoy thrills?

    Humans enjoy thrills because it provides a sense of excitement, adrenaline, and a break from the routine of everyday life. Thrilling experiences can also trigger the release of dopamine in the brain, which is associated with pleasure and reward. Additionally, engaging in thrilling activities can help people feel a sense of accomplishment and mastery over their fears, leading to a boost in self-confidence and a feeling of empowerment. Overall, the thrill of new experiences and the rush of adrenaline can be exhilarating and provide a sense of fulfillment.

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  • See Inside Exploration and Discovery
    See Inside Exploration and Discovery

    Journey into the unknown with real-life explorers from times gone by, in this fascinating lift-the-flap history book.Features some of the most famous and daring explorers and missions from history, including Marco Polo's journey from Italy to China in 1271, Christopher Columbus' discovery of the 'New World', the new frontiers of space exploration and lots more.With over 70 flaps to lift to reveal facts such as who the first explorers were, how the Ancient Greeks drew early maps of the world and the places that brave men and women are still exploring today.A compelling book for young explorers, full of fascinating history, geography and adventure.

    Price: 10.99 £ | Shipping*: 3.99 £
  • Legal Categorization of 'Transgender' : An Analysis of Statutory Interpretation of 'Sex', 'Man', and 'Woman' in Transgender Jurisprudence
    Legal Categorization of 'Transgender' : An Analysis of Statutory Interpretation of 'Sex', 'Man', and 'Woman' in Transgender Jurisprudence

    This Element analyzes the foundational frame of legal reasoning when courts interpret the 'plain language' and 'ordinary meaning' of terms such as 'sex', 'man' and 'woman'.There is a rich and complicated line of cases on how to define these terms and how to legally categorize transgender people.When dealing with different legal issues, judges need to give a clear 'yes' or 'no', determinate answer to a legal question.Marginal categorizations could be problematic even for experts.It analyses nine decisions that relate to transgender people's workplace protection under Title VII in United States and the right to marry in United Kingdom and Hong Kong.It brings in a historical discussion of the development of interpretative practices of law and legal categorization of transgender individuals across past decades, drawing on the intricate relationship between time and statutory interpretation.

    Price: 17.00 £ | Shipping*: 3.99 £
  • Ethical Public Leadership : Foundation, Exploration, and Discovery
    Ethical Public Leadership : Foundation, Exploration, and Discovery

    Dozens of books are published each year on leadership, but as pundits, scholars, philosophers, and public intellectuals note, what is written is too often shallow and facile, oriented toward quick fixes for performance enhancement or internal organizational and personnel development.Drawing from a diverse range of literature, including history, philosophy, public administration, leadership, religion, and spirituality, this book fills an important gap, exploring what it means to be an ethical and moral leader.It takes a deep dive into the many challenges of leadership, examining the continuing contrast between bureaucracy and democracy, the unique ethical and moral characteristics of nonprofit and faith-based organizations, and the globalization of organizations and institutions. Throughout the book, author Stephen M. King develops a more holistic and interdisciplinary understanding of ethical and moral leadership, required for more thoughtful theoretical and empirical research.He points students of leadership to the time-honored values of ethics and morality, reestablishes the ethical balance between bureaucracy and democracy, and helps reorient the values' purpose of public, nonprofit, and global institutions, providing hope of a better future for leadership.Ethical Public Leadership is required reading for students of public administration and nonprofit management, as well as for practicing public servants and nonprofit sector employees at all levels.

    Price: 38.99 £ | Shipping*: 0.00 £
  • Seeing Red : 'Looking for EXCITEMENT, THRILLS and PASSION? Then this is just the book for you'
    Seeing Red : 'Looking for EXCITEMENT, THRILLS and PASSION? Then this is just the book for you'

    ***Number One New York Times bestselling author Sandra Brown returns with another suspenseful, sexy thriller***Twenty-five years ago, Major Franklin Trapper became a national icon when he lead a handful of survivors to safety after the bombing of a Dallas hotel.For years, he gave frequent speeches and interviews but then suddenly dropped out of the public eye, shunning all media.Now, ambitious TV journalist Kerra Bailey is determined to get an exclusive with the Major - even if she has to wrangle an introduction from his estranged son, former ATF agent John Trapper. Trapper wants no association with the Major, but despite himself, he agrees to the meet.But when the interview goes catastrophically awry - with unknown assailants targeting his father and Kerra - Trapper starts a hunt to track down the gunmen . . . and finally discover who was responsible for the Dallas bombing. Kerra is wary of a man so charming one moment and dangerous the next, and she knows Trapper is withholding evidence from his ATF investigation into the bombing.But having no one else to trust and enemies lurking closer than they know, Kerra and Trapper join forces to expose a sinuous network of lies and conspiracy - and uncover who would want a national hero dead. *************Praise for Sandra Brown'Suspense that has teeth'Stephen King'A masterful storyteller, carefully crafting tales that keep readers on the edge of their seats' USA Today'Lust, jealousy, and murder suffuse Brown's crisp thriller' Publishers Weekly'An edge-of-the-seat thriller that's full of twists . . . Top stuff!'Star

    Price: 9.99 £ | Shipping*: 3.99 £
  • Does anyone have information about Cheap Thrills?

    Cheap Thrills is a 2013 dark comedy thriller film directed by E.L. Katz. The movie follows a struggling family man who gets caught up in a dangerous game with a wealthy couple, where they offer him money for completing increasingly risky challenges. The film received positive reviews for its dark humor and intense performances from the cast, including Pat Healy, Ethan Embry, and Sara Paxton. It is known for its exploration of human nature and the lengths people will go to for money.

  • Do you know any good movies with thrills?

    Yes, there are several good movies with thrills that I can recommend. Some popular ones include "Inception" directed by Christopher Nolan, "Gone Girl" directed by David Fincher, "Se7en" directed by David Fincher, "The Silence of the Lambs" directed by Jonathan Demme, and "The Sixth Sense" directed by M. Night Shyamalan. These movies are known for their intense and suspenseful plots that keep viewers on the edge of their seats.

  • What similar songs are there to Sia's Cheap Thrills?

    Some similar songs to Sia's "Cheap Thrills" include "Lean On" by Major Lazer & DJ Snake featuring MØ, "Work" by Rihanna featuring Drake, and "Can't Stop the Feeling!" by Justin Timberlake. These songs share a similar upbeat and catchy vibe that makes them perfect for dancing and having a good time. They also feature strong vocal performances and infectious melodies that make them popular choices for parties and clubs.

  • Is anticipation excitement?

    Anticipation can lead to excitement, but they are not the same thing. Anticipation is the feeling of looking forward to something, while excitement is the intense feeling of enthusiasm or eagerness. Anticipation can build excitement as you await a desired event or outcome, but excitement is the heightened emotional state that comes with the actual experience or realization of that anticipation.

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